Last updated: 26 June 2026
This Privacy Notice for Silly Hugo Ltd (“we”, “us”, or “our”) explains how and why we may access, collect, store, use, and share (“process”) your personal information when you use our services (“Services”), including when you:
- Visit https://sillyhugo.com or any website of ours that links to this Privacy Notice.
- Contact us or interact with us in connection with our products, services, marketing, or events.
If you have any questions about this Privacy Notice, please contact us at info@sillyhugo.com.
Summary of Key Points
What personal information do we process?
We process personal information that you provide to us, depending on how you interact with our Services.
Do we process sensitive personal information?
No. We do not process sensitive personal information.
Do we collect information from third parties?
No. We do not collect personal information from third parties.
How do we process your information?
We process your information to:
- Provide and administer our Services
- Communicate with you
- Process orders and payments
- Improve our Services
- Prevent fraud and maintain security
- Comply with legal obligations
- Send marketing communications where permitted or with your consent
Do we share your information?
We may share your information with trusted third-party service providers where necessary to operate our business.
How do we keep your information safe?
We implement appropriate technical and organisational security measures. However, no method of transmission or storage can be guaranteed to be completely secure.
What are your rights?
Depending on your location, you may have rights regarding your personal information, including rights to access, correct, delete, or restrict the processing of your data.
Contents
- Information We Collect
- How We Process Your Information
- Legal Bases for Processing
- When We Share Your Information
- How Long We Keep Your Information
- How We Keep Your Information Safe
- Your Privacy Rights
- Do Not Track Signals
- Updates to This Privacy Notice
- Contact Us
- Exercising Your Privacy Rights
1. Information We Collect
Personal information you provide
We collect personal information that you voluntarily provide when you:
- Contact us
- Request information
- Purchase products or services
- Use our Services
Depending on your interaction with us, this may include:
- Name
- Email address
- Phone number
- Postal address
- Billing address
- Contact preferences
- Authentication details
- Payment information
Payment Information
If you make a purchase, we collect the information necessary to process your payment.
Payment processing is handled by Stripe.
Replace the placeholder below with Stripe’s actual Privacy Policy:
We do not store your full payment card details ourselves.
You are responsible for ensuring that any information you provide is accurate and up to date.
2. How We Process Your Information
We process your information to:
- Deliver our Services
- Respond to enquiries and support requests
- Send service-related communications
- Process orders, payments, returns, and refunds
- Request feedback
- Send marketing communications (where permitted)
- Deliver relevant advertising
- Analyse usage trends
- Measure marketing effectiveness
- Protect individuals where necessary
3. Legal Bases for Processing
Where the UK GDPR or GDPR applies, we process your information using one or more of the following legal bases:
- Your consent
- Performance of a contract
- Legitimate interests
- Compliance with legal obligations
- Protection of vital interests
Our legitimate interests may include:
- Informing users about offers and services
- Improving our website and Services
- Understanding user behaviour
- Supporting marketing activities
- Improving user experience
4. When We Share Your Information
We may share your information with trusted third-party providers who assist us in operating our Services.
These providers may include:
- Payment processors
- Data analytics providers
- Marketing and communications providers
All providers are contractually required to protect your information and process it only on our instructions.
We may also share information:
- During a merger, acquisition, or sale of business assets
- Where required by law
- To protect our legal rights
5. How Long We Keep Your Information
We keep your personal information only for as long as necessary to fulfil the purposes described in this Privacy Notice or as required by law.
Once it is no longer required, we will securely delete or anonymise your information wherever reasonably possible.
6. How We Keep Your Information Safe
We use appropriate technical and organisational measures to protect your personal information.
While we work to safeguard your data, no internet transmission or electronic storage method is completely secure. As a result, we cannot guarantee absolute security.
7. Your Privacy Rights
If you are located in the UK, EEA, Switzerland, or another jurisdiction with applicable privacy laws, you may have rights including:
- Access to your personal information
- Correction of inaccurate information
- Deletion of your information
- Restriction of processing
- Data portability
- Objection to certain processing
- Withdrawal of consent where processing relies on consent
You may exercise these rights by contacting us using the details below.
Marketing
You can opt out of marketing emails at any time by:
- Clicking the unsubscribe link in our emails
- Replying “STOP” or “UNSUBSCRIBE” to SMS messages (where applicable)
- Contacting us directly
You may still receive essential service communications after opting out of marketing.
8. Do Not Track Signals
Most browsers include a Do Not Track (DNT) feature.
As there is currently no universally accepted standard for recognising DNT signals, we do not respond to them at this time. If this changes, we will update this Privacy Notice.
9. Updates to This Privacy Notice
We may update this Privacy Notice from time to time to reflect changes in our practices or legal requirements.
The “Last updated” date at the top of this page will always indicate the latest version.
10. Contact Us
If you have questions about this Privacy Notice or our handling of your personal information, you can contact us:
Silly Hugo Ltd
Email: info@sillyhugo.com
Postal address:
[Insert your registered business address]
11. Exercising Your Privacy Rights
You may request to:
- Access your personal information
- Correct inaccurate information
- Delete your information
- Withdraw consent where applicable
Please contact us using the details above or complete the following request form:
[Insert privacy request URL or contact page]